Clarity. Strategy. Results.
Financial modelling and strategic planning for decision-makers who want more than guesswork.


With a team of seasoned consultants and industry specialists, we’ve worked across sectors and borders to help businesses move from reactive decision-making to proactive, data-informed strategy.

“CEO on Call helped us develop a comprehensive financial strategy that has helped us grow our business and improve our profitability.”
Business Owner, Services Company

“Colin’s strategic thinking and problem-solving abilities were instrumental in driving the success of numerous key initiatives. He possesses a rare talent for identifying critical issues and developing creative and effective solutions, all while maintaining a big-picture perspective.”
CFO, Listed Company

“The team at CEO on Call is incredibly knowledgeable and experienced. They helped us identify new opportunities and develop a roadmap to achieve our goals.”
Managing Director, Training Academy
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We specialise in financial strategy, corporate planning, and performance optimisation delivering actionable insights that drive growth and resilience.
Nic Black
With over two decades of experience in both digital and print media, Nic brings a rare blend of creative intuition and technical precision to every project. He has partnered with corporates and entrepreneurs across South Africa and internationally, helping them shape their visual identities and communicate with impact.
Nic describes himself as a “Design Interpreter”, a title that reflects his ability to listen deeply to what clients need and translate those insights into compelling, purpose-driven design. From logo creation and brand development to websites, newsletters, and advertising campaigns, Nic guides clients seamlessly from concept to execution.
Having lectured in design and worked on global brands, Nic understands the nuances of different industries and how to design accordingly. He’s known for his collaborative approach, high-quality output, and quick turnaround times making him a trusted creative partner for businesses looking to elevate their brand presence.
Glynis Abrahams
Strategic Communications Advisor | Content Architect | Brand Storytelling Specialist
Glynis is a dynamic communications strategist with over two decades of experience in public relations, brand storytelling, and multi-platform content creation. Her career spans agency leadership and corporate communications, where she has shaped narratives for sectors including tourism, retail, hospitality, insurance, education, and urban development.
With a sharp eye for strategic messaging and a deep understanding of audience psychology, Glynis excels at translating complex ideas into clear, compelling content that drives engagement and builds trust. Her work ranges from campaign messaging and educational materials to website content and executive communications, always crafted with precision, purpose, and impact.
Glynis brings a consulting mindset to every engagement, aligning content with business goals and stakeholder expectations. Her experience includes high-impact PR campaigns for leading South African brands, as well as strategic communications for social enterprises and improvement districts. She is particularly skilled at developing content that resonates across industries and formats, ensuring that messaging is not only creative but commercially relevant.
At CEO On Call, Glynis supports clients in refining their brand voice, strengthening stakeholder communication, and building content ecosystems that support strategic growth.
Giran Adams
Strategic Marketing Leader | Fintech Growth Expert | AI-Driven Innovator
Giran is a strategic, data-driven marketing executive with over 17 years of experience across global advertising agencies and high-growth fintech ventures. He began his career producing award-winning creative campaigns for brands like Adidas, Red Bull, Guinness, and Nando’s building a strong foundation in brand strategy and creative excellence.
Over the past 8 years, he has led growth marketing initiatives for multiple fintech start-ups, helping launch and scale businesses in fast-paced, competitive environments.
His leadership spans:
Marketing strategy and execution
Digital transformation and innovation
AI-powered marketing solutions
Cross-functional team leadership
Brand development and positioning
Giran combines creative vision with commercial acumen and analytical expertise, thriving at the intersection of technology, creativity, and innovation. His work consistently delivers measurable impact, driving efficiency and growth through smart, scalable marketing systems.
At CEO On Call, Giran empowers clients to unlock strategic growth through digital innovation, AI integration, and future-focused marketing leadership.
Colin Priem, M.Com
Founder | Principal Consultant | Executive Advisor
Colin is a seasoned executive and strategic advisor with over 30 years of leadership experience across diverse industries, including investment holdings, facilities management, and listed entities. His career spans senior roles as CEO, CFO, and non-executive director, bringing a rare blend of strategic insight, operational depth, and financial expertise to every engagement.
As Founder and Principal Consultant at CEO On Call, Colin partners with high-growth businesses to navigate complexity and scale with confidence.
His consulting practice focuses on:
Strategic planning and execution
Financial management and funding strategy
Operational efficiency and performance dashboards
Marketing and HR advisory
Business valuations and budgeting facilitation
His approach is hands-on, pragmatic, and results-driven, grounded in decades of executive experience and a deep understanding of business fundamentals.
In addition to his consulting work, Colin is a committed educator. He lectures in Statistics at the University of the Western Cape and teaches Economics and Business Studies at Cambridge IGCSE and AS Levels.
His academic contributions include:
Curriculum development
Research supervision
Thought leadership in financial management and corporate governance
Colin holds a Master of Commerce in Management and a B.Com Honours in Business Administration. His analytical acumen, combined with a proven track record in leadership and governance, positions him as a trusted advisor to business owners, boards, and senior decision-makers seeking sustainable growth and strategic clarity.

